Our Challenge
Uniting a Fragmented Brand for Better Results
Tailored Solutions operated three separate websites for different service lines, resulting in a fragmented digital presence that confused customers and weakened marketing effectiveness. Their SEO and SEM campaigns struggled to generate results, and they needed a unified brand strategy with a website built to convert.
Our Approach
Building a Cohesive Digital Presence
To tackle these challenges, Lightbox Agency devised a comprehensive plan that combined branding, website optimisation, and targeted campaigns:
- Digital Readiness Audit:
We conducted a detailed evaluation of their existing websites and branding to identify roadblocks and opportunities.
- Unified Brand Strategy:
We consolidated their services under a cohesive parent brand, Tailored Solutions, while maintaining the individuality of their sub-brands.
- Compelling Website Copy:
We crafted engaging and customer-focused copy that resonated with their target audience and aligned with their business objectives.
- Conversion-Optimised Web Design:
A streamlined, user-focused website was designed to provide a seamless experience and drive conversions.
- Collaborative Campaign Development:
In partnership with Casper Media, we created and launched a highly targeted paid campaign for the Victorian Energy Upgrades (VEU) program, leveraging the new website to drive results.
The Solution
Streamlined Strategy and Execution
Our partnership with Tailored Solutions and Casper Media resulted in a cohesive and effective strategy:
- Brand Unification:
The parent brand brought consistency across all services, improving recognition and simplifying messaging.
- Targeted Advertising:
Google Ads campaigns, developed in collaboration with Casper Media, connected with the right audience, driving qualified traffic to the website.
- High-Conversion Landing Pages:
We designed campaign-specific landing pages optimised for engagement and conversion.
- Enhanced User Experience:
The unified website provided a clear and intuitive journey for users, increasing engagement and leads.
Results
Outstanding Achievements in the First Month
The combined efforts of Lightbox Agency and Casper Media delivered exceptional results in the first month:
- Lead Generation Success:
22 high-quality leads generated in the first month.
- Cost-Effective Marketing:
An average cost-per-lead (CPL) of $59.54 and cost-per-click (CPC) of $3.61 showcased exceptional value and efficient budget use.
- Dramatic Return on Investment:
The unified digital presence and strategic campaigns resulted in impressive outcomes, demonstrating the power of a cohesive approach.
Conclusion
A Foundation for Long-Term Growth
By unifying Tailored Solutions under a single cohesive brand and launching targeted, high-performing campaigns, Lightbox Agency and Casper Media empowered them to attract better-quality leads and maximise their marketing ROI. This case study highlights how the right digital strategy can transform fragmented efforts into a powerful, results-driven presence.
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