Our Challenge
The Australian Forest Products Association (AFPA) is the peak national industry body representing the resources, processing, and pulp, paper, and bioproduct industries across the entire forest products value chain.
Following a comprehensive rebrand, AFPA engaged Lightbox Agency as an extension of their team to update and unify their entire marketing and brand suite. The scope was extensive — from everyday organisational tools to high-profile event materials — and required precise brand execution across more than 80 assets.
Following a comprehensive rebrand, AFPA engaged Lightbox Agency as an extension of their team to update and unify their entire marketing and brand suite. The scope was extensive — from everyday organisational tools to high-profile event materials — and required precise brand execution across more than 80 assets.
Our Approach
- Comprehensive Asset Rollout: Delivered over 80 branded materials, ensuring every touchpoint reflected the refreshed identity.
- Stationery & Office Collateral: Designed business cards, letterheads, and templates for consistent internal and external communication.
- Digital Templates: Created social media tiles and editable templates for ongoing campaigns and announcements.
- Event Collateral: Produced a full suite of event materials, from pull-up banners and wayfinding signage to printed programs and promotional items.
- Organisational Tools: Designed organisational charts, submission templates, and project-specific brochures to support day-to-day operations and advocacy.
The Solution
- A fully updated brand suite ready for use across all AFPA activities
- Consistent visual identity across print, digital, and environmental applications
- Reusable templates to empower AFPA’s team for ongoing content creation
Impact Highlights
- Strengthened AFPA’s brand presence at industry events and stakeholder meetings
- Improved efficiency through ready-to-use branded templates
- Elevated perception of AFPA as a modern, cohesive, and professional national body
Conclusion
By delivering a complete, brand-consistent marketing suite, Lightbox Agency ensured AFPA’s new identity was applied consistently and effectively across all channels. The result is a professional, versatile toolkit that supports the organisation’s advocacy, industry leadership, and member engagement nationwide.
