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Our Challenge
DIGITAL TRANSITION OF APPITA MAGAZINE FOR A GLOBAL AUDIENCE
Appita, the premier industry association in the pulp, paper, packaging, and bio-products sector, faced the challenge of evolving their flagship Appita Magazine from a print-only format to a dynamic digital publication. This transition was not just about changing the medium but also about capturing the essence of the industry in a format accessible to over 1,300 key decision-makers worldwide.
Results
A SEAMLESS PRINT-TO-DIGITAL SHIFT FOR ENHANCED GLOBAL REACH
Our engagement with Appita led to the successful reimagining of Appita Magazine in a digital format, aligning with the industry's progressive and innovative ethos.
- Innovative Digital Design:
The magazine's transition to digital was marked by an innovative design overhaul. We introduced interactive elements, a responsive layout, and a user-friendly interface, ensuring the digital version was not only a replica of the print edition but a new experience in itself.
- Global Accessibility and Engagement:
The digital magazine opened doors to a wider global audience. With the online version, we ensured that Appita’s reach extended to every corner of the world, making the magazine easily accessible and more environmentally friendly.
- Integrating Appita’s Core Values:
The digital version of the magazine was meticulously crafted to reflect Appita’s core values of trust, integrity, collaboration, knowledge, and service. Each issue was designed to serve as a trusted source of industry information, fostering knowledge and collaboration across the globe.
- Enhanced Networking Opportunities:
By digitizing the magazine, we amplified Appita’s ability to facilitate networking. The digital platform allowed for interactive features like direct links to resources, integrated social media sharing, and opportunities for real-time feedback and discussions.
- Sustainable and Future-Ready:
The move to digital was also a nod to sustainability, reducing the carbon footprint associated with print publications. This strategic shift not only catered to the current needs of the industry but also positioned Appita Magazine as a future-ready publication.
The transformation of Appita Magazine into a digital format has been a resounding success, garnering positive responses from its global readership. The digital magazine not only enhanced Appita’s role as an industry thought leader but also demonstrated LBX Agency’s capability to execute a digital transition that respects an organisation’s heritage while embracing modern technology.
The wrap up
This case study exemplifies LBX Agency’s expertise in digital publishing, highlighting our ability to transform traditional print media into dynamic digital platforms that cater to a global audience, embody the client’s mission, and set new standards in digital engagement.
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