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Our Challenge
Refreshing the brand identity of Aurelia Group
Aurelia Group, a notable player in its industry, approached LBX Agency seeking a brand refresh that aligned with their evolving vision and market presence. The task at hand was to revitalise their brand identity, ensuring it reflected their current stature and future aspirations, while maintaining the essence that their customers had grown to trust.
Result
A new chapter in Aurelia Group's brand story
The collaboration between LBX Agency and Aurelia Group was a journey of strategic creativity, resulting in a rejuvenated brand identity that resonated with both current trends and timeless values.
- Brand Strategy:
We began with an in-depth brand strategy session, diving into Aurelia Group’s core values, market positioning, and long-term goals. This helped us formulate a strategy that would guide the entire rebranding process, ensuring alignment with their business objectives.
- Brand Identity Refresh:
The refresh of Aurelia Group’s brand identity involved a careful yet bold approach. We updated their visual elements to reflect modernity and innovation while retaining elements that embodied the group's heritage and reliability.
- Comprehensive Style Guide:
A new style guide was developed, laying down the rules for the updated brand identity. This guide ensured consistency in all future brand applications, from digital platforms to print materials, solidifying the brand’s presence across all touch-points.
- Brand Applications:
With the refreshed brand identity, we moved onto applying the new style across various mediums. This included updating their website, marketing materials, and corporate communications, ensuring a seamless transition to the new brand identity.
The outcome of this project was a revitalised brand that not only appealed to the current market but also positioned Aurelia Group as a forward-thinking leader in their field. The updated brand identity has strengthened their market presence and set a solid foundation for future growth.
The Wrap Up
Breathing new life into Aurelia Group
This case study showcases LBX Agency’s capability to breathe new life into established brands, ensuring they remain relevant and compelling in changing market landscapes. Aurelia Group’s refreshed brand identity now stands as a beacon of their commitment to innovation and excellence.
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