The Challenge
Procurement Australia’s old website was difficult to navigate and overloaded with information. The homepage and many key pages were cluttered, while outdated and irrelevant product pages added to user frustration. Visitors struggled to find what they needed, and there was no clear content prioritisation.
The project began during a period of leadership change. The interim CEO maintained a conservative, solution-based approach, but soon after, a new CEO shifted the business towards a vertical industry model. We needed to create a site that could adapt quickly to changing business priorities without a full rebuild.
The project began during a period of leadership change. The interim CEO maintained a conservative, solution-based approach, but soon after, a new CEO shifted the business towards a vertical industry model. We needed to create a site that could adapt quickly to changing business priorities without a full rebuild.
Our Approach
We used a Growth-Driven Design(GDD) approach to launch an improved site quickly, then optimise it in real time based on data and business needs.
Our process included:
- Full website audit to identify high-performing pages, outdated content, and gaps
- GDD workshop to define buyer personas and map their journeys
- Roadmap creation prioritising pages that would deliver the highest impact
- HubSpot CMS build to enable ongoing optimisation and performance tracking
- Solution directory with over 200 solutions, categorised by vertical, for quick access to relevant content
The Solution
The new website delivered:
- Simplified navigation for a clearer user journey
- Optimised structure that aligned with both the old and new business models
- Vertical-based content architecture ready for immediate rollout when the new CEO changed direction
- Built-in flexibility to adapt without costly redevelopment
Impact Highlights
- 200+ solutions categorised by vertical for faster access
- Significant time and cost savings during the business pivot
- Data-led optimisation to keep improving performance post-launch
- Agile design approach that kept the website aligned with evolving strategy
Conclusion
By blending Growth-Driven Design with a flexible, data-powered platform, we created a website that solved existing usability issues and provided the agility Procurement Australia needed during a major strategic shift. The result is a future-ready platform that evolves with the organisation’s goals and continues to deliver value long after launch.
What Our Client Says
"It has been an absolute pleasure working with Lightbox as our agency partner for both strategic and design needs. Their ability to consistently deliver exceptional results, whether on high-level strategic initiatives or specific design projects, is truly remarkable.Lightbox stands out for their creativity, innovation, and tailored approach. They take the time to understand our unique requirements, and their flexibility in adapting to the dynamic needs of our business has been invaluable. Every project is executed with precision and care, consistently exceeding expectations.What truly differentiates Lightbox is their exemplary customer service, forward-thinking ideas, and bespoke support. They have seamlessly integrated as an extension of our team, providing innovative solutions and unparalleled professionalism.It is rare to find an agency where every team member demonstrates such a high standard of excellence. With Lightbox, we have complete confidence in their ability to handle any request with expertise and dedication. I highly recommend Lightbox to any organisation seeking a trusted, innovative, and reliable agency partner."
— Esther Roper, Senior Marketing Manager, Procurement Australia
— Esther Roper, Senior Marketing Manager, Procurement Australia
