Our Challenge
VIP Plumbing Group is a trusted commercial plumbing service provider in Melbourne, specialising in aged care, educational, and industrial sectors. While highly regarded for quality and sustainability, they struggled to generate high-quality leads, improve online visibility, and clearly communicate their value to target industries. They needed a digital strategy that would drive growth, increase turnover, and support long-term client relationships.
Our Approach
- Discovery and Alignment: Analysed operations, audience, and competitors to align strategy with business goals.
- Unified Branding and Messaging: Highlighted expertise and tailored solutions for priority industries.
- Website Optimisation: Developed SEO-driven, user-focused content and dedicated sector landing pages with streamlined navigation and clear calls-to-action.
- Targeted Campaigns: Launched industry-specific LinkedIn and Google Ads campaigns to boost engagement and conversions.
- Content Marketing: Created case studies, testimonials, and thought leadership posts to showcase expertise.
The Solution
- SEO and SEM Enhancement for aged care and industrial sectors
- Compelling Storytelling via blogs, success stories, and client testimonials
- Interactive Tools including a quotation request form and downloadable guides
- Optimised User Experience with mobile-friendly design and conversion-focused layouts
- Analytics and Insights to refine campaigns and improve ROI
Impact Highlights
- 40% increase in weekly qualified leads within six months
- 25% reduction in average cost-per-lead
- 50% increase in website traffic and 20% boost in engagement metrics
- 4 new major contracts worth $500K+ annually in aged care and industrial sectors
Conclusion
By aligning digital assets with business objectives and implementing targeted campaigns, VIP Plumbing Group strengthened its market presence, increased lead quality, and secured high-value contracts. Lightbox Agency’s approach demonstrated how a focused digital strategy can drive measurable growth and reinforce industry leadership.
