Case Study

Appita Conference

A single, unified brand, website and digital strategy turned confusion into 22 high-quality leads in just one month.
Branding
Website Development
Digital Marketing
Our Client
Tailored Solutions
What we did
Brand Strategy, Brand Creation, Brand Style Guide
Team
Ashleigh Allan, Karen Prado,
Rachel DeLuca

How Tailored Solutions Tripled Engagement in 30 Days

The brand refresh, new website and digital campaign transformed Tailored Solutions’ online presence. In just the first month, they saw a surge in high-quality leads and a dramatic improvement in campaign efficiency - proving the power of a cohesive brand digital strategy.

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High-Quality Leads in the First Month

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%

Increase in website Engagement

22

High-Quality Leads in the First Month

300%

Increase in website Engagement

The Challenge

Uniting a Fragmented Brand for Better Results

Our dedicated team undertook extensive market research and competitive analysis to craft a tailored brand strategy. The result is a modern logo and a responsive website designed for seamless navigation and captivating content.

Our Approach

Building a Cohesive Digital Presence

To tackle these challenges, Lightbox Agency devised a comprehensive plan combining branding, website optimisation, and targeted campaigns:
  • Digital Readiness Audit – Assessed existing websites and branding to identify roadblocks and opportunities.
  • Unified Brand Strategy – Consolidated services under a cohesive parent brand while maintaining sub-brand individuality.
  • Compelling Website Copy – Crafted engaging, customer-focused messaging aligned with business objectives.
  • Conversion-Optimised Web Design – Delivered a streamlined, user-focused website for a seamless experience.
  • Collaborative Campaign Development – Partnered with Casper Media to launch a highly targeted paid campaign for the Victorian Energy Upgrades (VEU) program.
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The Outcome

A Unified Brand Driving Real Results

Our partnership with Tailored Solutions and Casper Media delivered a streamlined strategy and tangible outcomes that set the business up for long-term growth.
  • Brand Unification – Consistency across all services improved recognition and simplified messaging.
  • Targeted Advertising – Google Ads campaigns drove qualified traffic to the new website.
  • High-Conversion Landing Pages – Campaign-specific pages were optimised for engagement and conversions.
  • Enhanced User Experience – A clear, intuitive journey increased engagement and lead generation.
  • Proven Results – 22 high-quality leads generated in the first month, with an average CPL of $59.54 and CPC of $3.61, showcasing strong ROI.
By unifying Tailored Solutions under one cohesive brand and pairing it with targeted campaigns, we built a strong foundation for future marketing success — delivering measurable growth and positioning them to capture even more opportunities ahead.

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