Case Study

Appita Magazine

A seamless digital transformation took Appita’s flagship magazine from print to global, interactive reach, engaging over 1,300 industry leaders worldwide.
Publication
Print
Our Client
Tailored Solutions
What we did
Brand Strategy, Brand Creation, Brand Style Guide
Team
Ashleigh Allan, Karen Prado,
Rachel DeLuca

How Appita Modernised Its Global Industry Voice

Appita needed to evolve its long-standing print magazine into a dynamic digital publication. Working closely with their team, LBX Agency reimagined the magazine with interactive design, global accessibility, and sustainability at its core, ensuring Appita remained a trusted thought leader in pulp, paper, packaging, and bio-products.

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High-Quality Leads in the First Month

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Increase in website Engagement

1300+

Global Decision-Makers Reached

100%

Transition from print to digital

The Challenge

Transitioning From Print to a Global Digital Platform

Appita’s magazine was a respected print publication but limited in reach and accessibility. The challenge was not only moving to digital but also creating a platform that amplified global engagement, reflected Appita’s values, and offered a modern, interactive experience for readers.

Our Approach

Designing a Future-Ready Digital Publication

To achieve this, Lightbox Agency developed a digital-first strategy built on accessibility, innovation, and user experience:
  • Innovative Digital Design – Responsive layouts, interactive features, and a user-friendly interface created an entirely new reading experience.
  • Global Accessibility – Online distribution ensured worldwide reach, making the publication easily accessible to Appita’s 1,300+ members and beyond.
  • Value Alignment – Every issue was crafted to embody Appita’s values of trust, collaboration, and knowledge sharing.
  • Enhanced Networking – Integrated links, social sharing, and interactive features encouraged real-time engagement across the industry.
  • Sustainability – Eliminating print supported a lower carbon footprint and positioned Appita Magazine as a forward-thinking, environmentally conscious publication.
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The Outcome

A Unified Brand Driving Real Results

The transformation of Appita Magazine into a digital platform has been embraced by its global readership. Appita now delivers a more engaging, accessible, and sustainable publication that strengthens its role as a global thought leader.
  • Global Reach Expanded: Audiences now access content anytime, anywhere.
  • Enhanced Industry Engagement: Interactivity and shareability foster stronger connections.
  • Future-Proofed: A scalable model that evolves with digital publishing trends.
This project highlights LBX Agency’s ability to respect heritage while embracing modern technology, proving that even the most established publications can be re-imagined for a digital future.

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