Case Study

Aurelia Group – Campaign & Webinar

A targeted multi-channel campaign generated 43 qualified leads and $5M+ in potential sales opportunities.
Hubspot CRM
Digital Marketing
Event Marketing
Our Client
Tailored Solutions
What we did
Brand Strategy, Brand Creation, Brand Style Guide
Team
Ashleigh Allan, Karen Prado,
Rachel DeLuca

How Aurelia Group Took PSM-Q Global with a Targeted Campaign

Aurelia Group wanted to launch its breakthrough PSM-Q technology to global industry leaders. We built a multi-channel campaign to generate high-quality leads, position the technology as a game-changer for cost efficiency and sustainability, and open doors to top-tier decision-makers in the pulp and paper sector.

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High-Quality Leads in the First Month

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Increase in website Engagement

43 Qualified Attendees
Including senior representatives from 3 of the world’s top 10 manufacturers
3700% Increase in Website Traffic
Driven by a high-impact LinkedIn and email campaign
$5M+ Potential Sales Value
From product trials initiated after the webinar
The Challenge

Uniting a Fragmented Brand for Better Results

Our dedicated team undertook extensive market research and competitive analysis to craft a tailored brand strategy. The result is a modern logo and a responsive website designed for seamless navigation and captivating content.
Our Approach

An Integrated Campaign Strategy

Lightbox Agency developed a campaign designed to engage the right audience and drive action:
  1. Audience Targeting: Reached senior managers and decision-makers through LinkedIn advertising and email marketing.
  2. Content Creation: Produced a “blue sky” brand video introducing Aurelia’s vision and innovation.
  3. Event Management: Built an optimised landing page and automated workflows for registration, confirmations and reminders.
  4. Visual Storytelling: Designed a professional webinar presentation deck showcasing PSM-Q’s unique benefits.
  5. Post-Webinar Engagement: Deployed tailored follow-up campaigns to nurture leads and encourage product trials.
The Outcome

Measurable ROI and Lasting Impact

The campaign positioned Aurelia Group as a forward-thinking innovator and delivered exceptional results:
  1. Multi-Channel Reach: Combined LinkedIn ads and email campaigns to maximise exposure.
  2. Streamlined Registration: Automated systems improved attendance and reduced friction.
  3. High-Quality Engagement: 43 qualified attendees, including senior decision-makers at top global manufacturers.
  4. Remarkable Traffic Growth: 3700% increase in website visits during the campaign.
  5. Strong Commercial Outcomes: $5M+ potential sales value identified, with CPC at $1.83 (market average $5.10) and CPM at $5.34 (market average $6.60).
By combining strategy, storytelling and data-driven targeting, we helped Aurelia Group elevate its profile, generate demand for PSM-Q and build relationships with key industry leaders.

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