Lightbox Agency

How Avello Group Repositioned for High-End Commercial Projects

The Avello Group brand refresh gave the company a professional, scalable identity that resonates with property developers, construction firms, and corporate clients. By modernising the brand and centralising all assets in Corebook, Avello can now maintain brand consistency across every touchpoint, building credibility and winning bigger commercial contracts.

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High-Quality Leads in the First Month

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Increase in website Engagement

High-Quality Leads in the First Month

300%

Increase in website Engagement

The Challenge

Breaking Away from a Small-Scale Image

Avello Group, a commercial painting company, wanted to reposition itself to attract high-value, large-scale projects. The existing brand was a legacy of previous ownership and still drew small-scale and domestic work. New management recognised that to succeed in the commercial space, the company needed a fresh identity that conveyed professionalism, scale and reliability, and a system to keep branding consistent as they grew.

Our Approach

Building a Brand Designed for Growth

Lightbox Agency delivered a complete brand refresh and extension tailored for the commercial sector:

Strategy: Developed a Go-To-Market and Communication Brand Strategy to align with Avello’s commercial ambitions.

Identity: Designed a modern logo mark, refined colour palette, typography and visual style that signal professionalism and trust.

Applications: Rolled out the new brand across stationery, uniforms, site signage, vehicle wraps and A-frames.

Collateral: Created a polished capabilities deck and digital assets to support sales and tender submissions.

Photography: Produced high-quality imagery for use across web, print and proposals.

Corebook Setup: Centralised all brand guidelines and assets in a single, easy-to-access location.

LinkedIn Optimisation: Refined the GM’s LinkedIn presence to position Avello in front of key decision-makers.

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The Outcome

A Cohesive Brand That Signals Credibility

The refreshed Avello Group brand now communicates credibility, scale and quality across every channel:

Elevated Market Perception: Aligned the brand with the commercial painting sector.

Centralised Assets: Corebook ensures consistent application of the identity.

Sales Enablement: Professional pitch decks and digital collateral support new business efforts.

Seamless Rollout: Unified branding across uniforms, vehicles, signage and stationery.

Enhanced Credibility: On-brand photography and digital presence create a professional first impression.

By modernising Avello Group’s brand and putting scalable systems in place, we equipped them to win larger projects, attract the right clients and grow with confidence.

How Avello Group Repositioned for High-End Commercial Projects

Breaking Away from a Small-Scale Image

Building a Brand Designed for Growth

A Cohesive Brand That Signals Credibility

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