Lightbox Agency

Case Study

Collaborating for purpose

A professionally delivered event with consistent branding, streamlined technology and strong attendee engagement.

Branding

Website Development

Digital Marketing

How Procurement Australia Elevated their annual Conference

Procurement Australia’s Collaborating for Purpose Conference is its largest annual event, bringing together more than 350 procurement professionals and over 20 exhibitors and sponsors for a day of networking, learning and collaboration. In 2024, they partnered with Lightbox Agency to promote the event, enhance sponsor visibility and deliver a seamless attendee experience.

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High-Quality Leads in the First Month

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Increase in website Engagement

350+

Procurement leaders, suppliers and partners in attendance

20+

Exhibitors and sponsors Including Dulux, Bunnings, Toshiba, WINC and RACV

The Challenge

Creating a Seamless, Impactful Event

Procurement Australia needed an integrated event management and marketing solution that not only drove ticket sales but also supported their CSR initiative. The challenge was to deliver a cohesive visual identity across all touchpoints, simplify registration and ensure the event’s social impact was woven into the attendee experience.

Our Approach

An End-to-End Event Solution

Lightbox Agency provided a full-service solution to make the conference a success:

Event Branding and Collateral: Designed all printed materials including banners, programs and signage for a unified look and feel.

Digital Marketing: Delivered targeted campaigns to boost ticket sales and build industry awareness.

Dedicated Event Website: Designed and built a site with integrated ticketing and registration functionality.

Custom Web and Mobile App: Developed an app to manage registrations, provide event information and integrate Haven Home Safe’s CSR initiative to encourage donations and engagement.

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The Outcome

A Cohesive, Well-Executed Conference

The result was a professionally delivered event with consistent branding, streamlined technology and strong attendee engagement:

Full Attendance: Over 350 attendees and 20+ exhibitors and sponsors engaged in 2024.

Sponsor Visibility: Enhanced exposure through digital campaigns and on-site branding.

Seamless Ticketing: Registration and attendee management ran smoothly via the website and event app.

CSR Impact: Increased awareness and donations for Haven Home Safe through integrated app features.

By combining event branding, technology and marketing, Lightbox Agency elevated the Collaborating for Purpose Conference experience and helped Procurement Australia advance its social impact goals while delivering value for exhibitors, sponsors and attendees alike.

How Procurement Australia Elevated their annual Conference

Creating a Seamless, Impactful Event

An End-to-End Event Solution

A Cohesive, Well-Executed Conference

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