Case Study

CT Management Group

Modernised messaging and a fresh visual identity positioned CT Management Group as a forward-thinking partner ready for future growth.
Coming Soon
Coming Soon
Our Client
Tailored Solutions
What we did
Brand Strategy, Brand Creation, Brand Style Guide
Team
Ashleigh Allan, Karen Prado,
Rachel DeLuca

How CT Management Group Modernised Their Brand for the Future

CT Management Group needed to evolve its brand to reflect its reputation for expertise while appealing to a new generation of decision-makers. Through brand discovery, verbal identity redesign and website planning, we helped position the organisation as a modern, forward-thinking partner while retaining its legacy of trust.

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High-Quality Leads in the First Month

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Increase in website Engagement

The Challenge

Balancing Legacy and Modernisation

CT Management Group had a strong reputation but was perceived as traditional and less digitally agile. Generational shifts in client leadership, budget pressures and internal silos made it harder to communicate their value. They needed to modernise their brand while retaining their credibility and appeal to both existing and emerging audiences.

Our Approach

Strategy-First Branding

Lightbox Agency led a comprehensive brand and strategy process:
The Outcome

A Brand Ready for the Next Chapter

The rebrand positioned CT Management Group as a modern, forward-thinking partner:
By pairing strategic insights with a refreshed identity, CT Management Group is now ready to strengthen its presence, connect with new audiences and continue delivering value for years to come.

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