Case Study

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CT MANAGEMENT

Following the brand strategy project, CT Management Group partnered with LBX to evolve their website into a platform that better reflects the organisation’s full scope, growing digital maturity, and future positioning as a national leader in advisory, placements, and project delivery.

Website Development

Website & SEO Planning

Turning Strategy Into a Digital Experience

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High-Quality Leads in the First Month

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Increase in website Engagement

The Challenge

BALANCING LEGACY AND MODERNISATION

As CT Management Group continued to grow and expand its service offering, their existing website had not kept pace with the organisation’s evolution. The site was originally built to support an earlier stage of the business, which meant key services, insights, and capabilities were not being presented as clearly or prominently as they could be. There was an opportunity to simplify how users navigated the site, strengthen the clarity of messaging, and create more structured pathways for different audience types. At the same time, the visual presentation no longer fully reflected the modern, forward-looking brand direction established during the branding project. Balancing these improvements while ensuring strong technical SEO foundations and meeting the expectations of a government-aligned audience required a considered and strategic approach.

Our Approach

PERFORMANCE-DRIVEN WEBSITE

LBX applied a strategy-first lens, beginning with audience mapping, SEO audits, and competitor benchmarking. A live collaborative workshop was held to shape the information architecture and design priorities, ensuring alignment across both user needs and business objectives.

Process

UX and IA Planning 

Navigation was simplified and restructured to better reflect how users engage with CT’s services, with clearer pathways based on relevance and intent.

High-Impact Content 

New copy was developed to align with the refreshed brand voice, making CT’s value proposition clearer and more accessible across different audience groups.

Design & Build 

A clean, accessible interface was created, combining modern typography, a warm colour palette, and flexible, modular layouts to support ongoing growth.

Conversion-Focused 

Key touchpoints such as contact forms, newsletter sign-ups, and lead capture were strategically integrated and connected to HubSpot to support marketing and sales workflows.

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The Outcome

A WEBSITE BUILT FOR PERFORMANCE

A fast, mobile-optimised website that feels modern, professional, and clear
Increased engagement across core service pages and stronger visibility on Google
Improved user flow and navigation, supporting deeper exploration of services
Seamless integration with HubSpot for CRM and marketing workflows

Lead & Commercial Impact:

Average monthly leads increased from 2.75 to 5.25 (+91%)
Enquiries became more aligned with CT Management Group’s core services and target audience
This demonstrates that the website is not only attracting more engagement, but converting the right type of opportunities more consistently.

Engagement Performance (First Month Post-Launch):

Bounce rate reduced to 55.53% (2.44% improvement)
Pages per session increased to 3.08 (46.43% improvement)
Average session duration increased to 4.2 minutes (90.31% improvement)

These results reflect stronger messaging, clearer pathways, and a more intuitive user experience that encourages deeper interaction.