Our Challenge
The Fibre Value Chain Conference (FVCCON) is Appita’s flagship annual event, attracting leading professionals from the pulp, paper, packaging, and bio-products industries. The conference alternates between Australia and New Zealand each year, and since 2017, Lightbox Agency has been responsible for its branding, promotional material, event collateral, and social media marketing.
A major challenge arose during the height of COVID-19 lockdowns when in-person events were prohibited. Rather than cancelling, Appita wanted to uphold the tradition and deliver the same high-quality experience in a completely virtual format.
A major challenge arose during the height of COVID-19 lockdowns when in-person events were prohibited. Rather than cancelling, Appita wanted to uphold the tradition and deliver the same high-quality experience in a completely virtual format.
Our Approach
- Event Branding: Developed consistent, industry-aligned branding for the event, ensuring recognition across all promotional and event touchpoints.
- Promotional Campaigns: Designed and delivered both paid and organic social media campaigns to engage the target audience and drive registrations.
- Event Collateral: Produced digital and print-ready materials, including programs, signage, presentation templates, and speaker packs.
- Virtual Event Facilitation: Transitioned the entire event to an online format using Zoom, ensuring smooth delivery of all sessions and presentations.
The Solution
- A fully branded and cohesive event experience, whether in-person or virtual
- A robust social media strategy that increased engagement and maintained strong attendance despite pandemic restrictions
- Streamlined online event logistics, enabling seamless participation from delegates and speakers across multiple regions
Impact Highlights
- Successfully delivered FVCCON annually since 2017, across both Australia and New Zealand
- Maintained strong attendance during COVID-19 lockdowns by shifting to a fully online conference
- Increased audience engagement and industry visibility through targeted paid and organic campaigns
Conclusion
Lightbox Agency’s long-standing partnership with Appita has ensured the Fibre Value Chain Conference remains a highly anticipated and well-attended industry event each year. By adapting quickly during the pandemic, we preserved the event’s tradition and delivered a seamless, professional experience for attendees across the globe.
