Case Study

Fox Parade

A single, unified brand, website and digital strategy turned confusion into 22 high-quality leads in just one month.
Branding
Our Client
Tailored Solutions
What we did
Brand Strategy, Brand Creation, Brand Style Guide
Team
Ashleigh Allan, Karen Prado,
Rachel DeLuca

How Fox Parade Launched with a Playful, Premium Brand

Fox Parade was a brand-new start-up with a vision to source and sell high-end, eclectic baby and children’s products. They needed a brand identity that was playful and kid-friendly, while still appealing to style-conscious parents looking for something unique. Lightbox Agency created a distinctive, hand-crafted brand identity that set the tone for future growth and gave the business a strong creative foundation.

0
1
2
This is some text inside of a div block.
1
3
0
1
2
2
4
This is some text inside of a div block.
1
2
3
4

High-Quality Leads in the First Month

0
1
2
This is some text inside of a div block.
1
2
0
1
2
This is some text inside of a div block.
1
2
0
1
2
This is some text inside of a div block.
4
0
1
2
3
4
%

Increase in website Engagement

The Challenge

Designing for Kids Without Losing Sophistication

Fox Parade needed an identity that balanced fun and whimsy with premium appeal. The brand had to stand out in a crowded children’s retail space, attract design-conscious parents and provide a strong framework for packaging, signage and future product development.

Our Approach

Hand-Crafted Design for a Standout Brand

Lightbox Agency delivered a brand identity system designed for impact and scalability:
  • Hand-Drawn Logo: Created a one-of-a-kind logo that captured Fox Parade’s playful personality.
  • Style Guide Development: Produced a detailed guide covering colours, typography, packaging and signage for consistent application.

  • Product Concepts: Designed a set of packaging and product mockups to help visualise the brand in-market.
The Outcome

A Brand with Personality and Growth Potential

The result was a distinctive, memorable identity that gave Fox Parade a strong start:
  • Unique Brand Presence: Stands out in the children’s retail space with a playful yet premium aesthetic.

  • Consistency Across Channels: Ready-to-use guidelines ensure a cohesive look for all future applications.

  • Strong Creative Foundation: Supports packaging, marketing and product development as the brand grows.
By combining hand-crafted creativity with a strategic approach, Lightbox Agency gave Fox Parade a brand identity that balances imagination and sophistication — perfectly positioned for long-term growth.

Ready to Talk to a Specialist?

Talk directly with one of our experts and get useful, honest advice.

We’ll dig into your goals, find the gaps and share ideas you can act on straight away.

No buzzwords, no pressure, just clear direction and next steps.

“Their ability to consistently deliver exceptional results, whether on high-level strategic initiatives or specific design projects, is truly remarkable.”

Unlock Your Next Move

First Name
Last Name
Company Name
Email
Phone Number
Project or Monthly Budget

What are you interested in?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.