Lightbox Agency

Case Study

Fibre Value Chain

Conference 

(FVCCON)

A Conference That Didn’t Miss a Beat. Our support ensured FVCCON’s continued success, even under challenging conditions

Branding

Website Development

Digital Marketing

How Appita Kept FVCCON Thriving Through a Pandemic

The Fibre Value Chain Conference (FVCCON) is Appita’s flagship annual event, attracting professionals from the pulp, paper, packaging and bio-products industries across Australia and New Zealand. Since 2017, Lightbox Agency has been responsible for event branding, promotional campaigns, collateral and social media marketing. When the COVID-19 pandemic made in-person events impossible, Appita needed a way to keep the conference tradition alive without compromising the quality of the experience.

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High-Quality Leads in the First Month

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Increase in website Engagement

Years of Partnership delivering FVCCON branding and marketing since 2017

300%

Increase in website Engagement

The Challenge

Preserving a Flagship Event During Lockdowns

FVCCON alternates between Australia and New Zealand each year and is a cornerstone of Appita’s industry engagement. During the height of COVID-19, in-person events were prohibited, threatening the conference’s continuity. Appita needed to deliver the same level of value, networking and knowledge-sharing in a fully virtual format.

Our Approach

Consistent Branding and a Seamless Virtual Experience

Lightbox Agency designed and executed a strategy to keep the event engaging and accessible:

Event Branding: Developed consistent, industry-aligned branding for all promotional and event touchpoints.

Promotional Campaigns: Delivered paid and organic social media campaigns to engage the target audience and drive registrations.

Event Collateral: Produced digital and print-ready materials, including programs, presentation templates and speaker packs.

Virtual Event Facilitation: Transitioned the conference to Zoom, ensuring smooth delivery of all sessions and presentations.

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The Outcome

A Conference That Didn’t Miss a Beat

Our support ensured FVCCON’s continued success, even under challenging conditions:

Successful Annual Delivery: Managed FVCCON every year since 2017, across both Australia and New Zealand.

Maintained Attendance: Preserved strong participation numbers despite the shift to virtual events.

Enhanced Engagement: Increased audience interaction and industry visibility through targeted campaigns.

By adapting quickly to the pandemic and maintaining high production standards, Lightbox Agency helped Appita preserve FVCCON’s reputation as a must-attend event and provided a seamless, professional experience for attendees around the globe.

How Appita Kept FVCCON Thriving Through a Pandemic

Preserving a Flagship Event During Lockdowns

Consistent Branding and a Seamless Virtual Experience

A Conference That Didn’t Miss a Beat

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