Case Study: Misti | LBX Agency

Case Study

Misti

Misti’s new brand identity now powerfully communicates their mission to transform paediatric respiratory care

Branding

Brand Strategy

Collateral Design

How Misti’s Brand Became a Beacon of Hope in Paediatric Care

Misti approached LBX Agency with an ambitious goal: to transform the global landscape of paediatric respiratory care. Their mission was to develop innovative, low-cost lung delivery systems for children worldwide. They needed a brand identity that communicated strength, determination and innovation while reflecting their commitment to making life-saving treatments accessible to every child.

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High-Quality Leads in the First Month

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Increase in website Engagement

The Challenge

Capturing the Heart and Science of Misti’s Mission

Misti needed more than a logo — they needed a brand identity that would inspire investors, partners and the global healthcare community while resonating with the parents and children their solutions aim to help. The identity had to be both scientifically credible and emotionally compelling.

Our Approach

Building a Brand That Blends Innovation and Compassion

Lightbox Agency developed a full brand system that embodies Misti’s mission:

Logo Design: Created a precise, scientifically informed logo referencing the Rayleigh Angle, visually connecting to Misti’s nebuliser technology.

Style Guide: Delivered a complete visual and verbal identity guide to maintain brand consistency.

Investor Materials: Developed a compelling pitch deck and executive summary to support funding rounds and partnerships.

Information Memorandum: Produced a detailed document outlining technology, market scope and strategic direction.

Brand Personality: Crafted a tone of voice that balances scientific authority with compassion and hope.

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The Outcome

A Brand That Breathes Life into a Global Mission

Misti’s new brand identity now powerfully communicates their mission to transform paediatric respiratory care:

Cohesive Identity: Scientifically grounded yet approachable, appealing to diverse stakeholders.

Investor Engagement: Professional presentation materials critical for attracting support and partnerships.

Global Resonance: A compassionate, hopeful brand voice that reflects Misti’s commitment to healthcare access for all children.

This project demonstrates LBX Agency’s ability to create a brand identity that not only captures an organisation’s essence but also amplifies its mission, turning it into a rallying cry for innovation and change.

How Misti’s Brand Became a Beacon of Hope in Paediatric Care

Capturing the Heart and Science of Misti’s Mission

Building a Brand That Blends Innovation and Compassion

A Brand That Breathes Life into a Global Mission

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