Our Challenge
Crafting a brand identity for Misti’s powerful mission
Misti approached LBX Agency with a vision to transform the pediatric respiratory care landscape. Their mission was to develop innovative, low-cost lung delivery systems for children worldwide. Our challenge was to create a brand identity that encapsulated their core values of strength, determination, innovation, and science, and communicated their commitment to revolutionising access to medicines for all children.
Result
Breathing life into Misti’s brand – a beacon of hope in pediatric care
Our branding strategy for Misti harmonised scientific innovation with empathetic care, resulting in a cohesive and impactful brand identity: Logo Design: A precise, scientifically-informed logo representing the Rayleigh Angle and mist particles, symbolising Misti's nebulizer technology's effectiveness and innovation. Style Guide: A comprehensive guide ensuring visual and verbal brand consistency, reinforcing Misti's professional and innovative image. Pitch Deck & Executive Summary: Engaging presentation tools articulating Misti's vision, crucial for attracting investors and partners. Information Memorandum: A detailed document providing an in-depth overview of Misti's technology, market scope, and strategic direction. Brand Personality & Tone: A compassionate and hopeful brand voice, reflecting Misti’s commitment to global pediatric healthcare access.
This branding project exemplifies LBX Agency’s expertise in creating identities that not only capture an organisation's essence but also powerfully convey its mission to the world. Misti's new brand identity now stands as a testament to their groundbreaking work in pediatric respiratory care.
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