Case Study

monash university -

biopria video campaign

Monash University and BioPRIA now have a scalable multimedia campaign that continues to inspire future students and position the program as a leader in the field of bio-product manufacturing.
Branding
Website Development
Digital Marketing
Our Client
Tailored Solutions
What we did
Brand Strategy, Brand Creation, Brand Style Guide
Team
Ashleigh Allan, Karen Prado,
Rachel DeLuca

Launching a Ground-breaking Master’s Program

Monash University and BioPRIA needed to introduce their new Master of Bio-Product Manufacturing course to the world. The challenge was to raise awareness, spark interest, and inspire prospective students to explore this innovative program — ultimately driving enrolments for a course that represents the future of sustainable manufacturing.

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High-Quality Leads in the First Month

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Increase in website Engagement

Video Thumbnail
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The Challenge

Turning a New Course into a Movement

Monash University and BioPRIA wanted to do more than just announce a course — they wanted to communicate its relevance to the global shift toward sustainable innovation, and position it as an opportunity for students to shape the future of manufacturing.

Our Approach

A Multimedia Campaign that Educates and Inspires

LBX Agency partnered with Dreamcube Productions to deliver a powerful launch campaign:
  • Video Production: Developed scripts, storyboards, and professional voiceovers, captured high-quality B-roll, and produced two engaging videos — one to explain the program and one to showcase the student perspective.
  • Landing Page Design: Built a dedicated landing page featuring the videos, clear course information, and a streamlined user journey to encourage enrolments.

  • Lead Magnets: Designed downloadable resources to provide additional value and capture prospective student data.
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The Outcome

A Campaign that Drove Awareness and Action

The launch campaign successfully positioned the Master of Bio-Product Manufacturing as a must-consider program:
  • Engagement: Videos delivered a clear, inspiring message and captured attention across multiple channels.
  • User Experience: The landing page created a seamless path from interest to action.
  • Lead Generation: Downloadable resources encouraged further interaction and drove enrolment interest.
Monash University and BioPRIA now have a scalable multimedia campaign that continues to inspire future students and position the program as a leader in the field of bio-product manufacturing.

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