Case Study

Procurement Australia

Bega Campaign

This case study shows the power of collaboration, fast action, and continual optimisation to turn a struggling campaign into a strong revenue generator.
Branding
Website Development
Digital Marketing
Our Client
Tailored Solutions
What we did
Brand Strategy, Brand Creation, Brand Style Guide
Team
Ashleigh Allan, Karen Prado,
Rachel DeLuca

How Procurement Australia Turned a Low-Performing Campaign Into $157K in Revenue

Procurement Australia partnered with Six Gun Performance Agency and a major food and beverage company to run a six-week paid ad campaign. After a disappointing start, we stepped in to refresh the creative and optimise the landing page experience. The result was a dramatic turnaround, delivering quality leads and significant revenue in just two weeks.

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High-Quality Leads in the First Month

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%

Increase in website Engagement

33

Leads generated in the final two weeks of the campaign

15

Large-scale Deals closed directly attributed to the campaign

$150K+

In revenue from attributed deal value

The Challenge

Turning Around a Slow-Starting Campaign

Procurement Australia’s six-week campaign aimed to generate quality leads and revenue for both organisations. After four weeks, only three leads had been generated. Because we were overseeing Procurement Australia’s website development, we had access to user behaviour analytics. This allowed us to identify unusual landing page activity, prompting a deeper investigation into ad performance and conversion barriers.

Our Approach

Data-Driven Creative and Landing Page Optimisation

Working alongside Six Gun Performance Agency, we quickly identified areas for improvement and implemented changes to salvage the campaign:
  • Creative Refresh: Updated ad artwork to be more engaging and better aligned with the target audience.
  • Landing Page Enhancements: Streamlined the user experience, clarified calls-to-action, and ensured tighter message alignment between ads and landing pages.

  • Rapid Deployment: Deployed updated assets for the final two weeks of the campaign to capture results quickly.
The Outcome

Dramatic Uplift in Just Two Weeks

Our optimisation efforts transformed the campaign’s performance:
  • 33 Qualified Leads: Generated during the last two weeks.
  • 15 Deals Closed: Large-scale wins contributing directly to revenue.
  • $157,000+ Revenue: Attributed to the improved campaign performance.
This case study shows the power of collaboration, fast action, and continual optimisation to turn a struggling campaign into a strong revenue generator.

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