Case Study

Procurement

Australia – Paid Ads

Creative refresh and landing page optimisation turned three early leads into 33 high-quality opportunities in just two weeks.
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Our Client
Tailored Solutions
What we did
Brand Strategy, Brand Creation, Brand Style Guide
Team
Ashleigh Allan, Karen Prado,
Rachel DeLuca

How Procurement Australia Turned a Low-Performing Campaign Into $157K in Revenue

Procurement Australia partnered with Six Gun Performance Agency and a major food and beverage company to run a six-week paid ad campaign. After a disappointing start, we stepped in to refresh the creative and optimise the landing page experience. The result was a dramatic turnaround, delivering quality leads and significant revenue in just two weeks.

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High-Quality Leads in the First Month

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Increase in website Engagement

33 Leads Generated
In the final two weeks of the campaign
15 Large-Scale Deals Closed
Directly attributed to the campaign
$157,000+ in Revenue
From attributed deal value
The Challenge

Uniting a Fragmented Brand for Better Results

Our dedicated team undertook extensive market research and competitive analysis to craft a tailored brand strategy. The result is a modern logo and a responsive website designed for seamless navigation and captivating content.
Our Approach

Data-Driven Creative and Landing Page Optimisation

Working alongside Six Gun Performance Agency, we quickly identified areas for improvement and implemented changes to salvage the campaign:
  1. Creative Refresh: Updated ad artwork to be more engaging and better aligned with the target audience.
  2. Landing Page Enhancements: Streamlined the user experience, clarified calls-to-action, and ensured tighter message alignment between ads and landing pages.
  3. Rapid Deployment: Deployed updated assets for the final two weeks of the campaign to capture results quickly.
The Outcome

Dramatic Uplift in Just Two Weeks

Our optimisation efforts transformed the campaign’s performance:
  1. 33 Qualified Leads: Generated during the last two weeks.
  2. 15 Deals Closed: Large-scale wins contributing directly to revenue.
  3. $157,000+ Revenue: Attributed to the improved campaign performance.
This case study shows the power of collaboration, fast action, and continual optimisation to turn a struggling campaign into a strong revenue generator.

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