Case Study

Procurement

Australia – Paid Ads

Creative refresh and landing page optimisation turned three early leads into 33 high-quality opportunities in just two weeks.
Coming Soon
Coming Soon
Coming Soon
Coming Soon
Our Client
Tailored Solutions
What we did
Brand Strategy, Brand Creation, Brand Style Guide
Team
Ashleigh Allan, Karen Prado,
Rachel DeLuca
Blue floral background visual

How Procurement Australia Turned a Low-Performing Campaign Into $157K in Revenue

Procurement Australia partnered with Six Gun Performance Agency and a major food and beverage company to run a six-week paid ad campaign. After a disappointing start, we stepped in to refresh the creative and optimise the landing page experience. The result was a dramatic turnaround, delivering quality leads and significant revenue in just two weeks.

0
1
2
This is some text inside of a div block.
1
3
0
1
2
2
4
This is some text inside of a div block.
1
2
3
4

High-Quality Leads in the First Month

0
1
2
This is some text inside of a div block.
1
2
0
1
2
This is some text inside of a div block.
1
2
0
1
2
This is some text inside of a div block.
4
0
1
2
3
4
%

Increase in website Engagement

The Challenge

Turning Around a Slow-Starting Campaign

Procurement Australia’s six-week campaign aimed to generate quality leads and revenue for both organisations. After four weeks, only three leads had been generated. Because we were overseeing Procurement Australia’s website development, we had access to user behaviour analytics. This allowed us to identify unusual landing page activity, prompting a deeper investigation into ad performance and conversion barriers.

Our Approach

Data-Driven Creative and Landing Page Optimisation

Working alongside Six Gun Performance Agency, we quickly identified areas for improvement and implemented changes to salvage the campaign:
The Outcome

Dramatic Uplift in Just Two Weeks

Our optimisation efforts transformed the campaign’s performance:
  • 33 Qualified Leads: Generated during the last two weeks.
  • 15 Deals Closed: Large-scale wins contributing directly to revenue.
  • $157,000+ Revenue: Attributed to the improved campaign performance.
This case study shows the power of collaboration, fast action, and continual optimisation to turn a struggling campaign into a strong revenue generator.

Ready to Talk to a Specialist?

Gradient geometric agency logo

Talk directly with one of our experts and get useful, honest advice.

Gradient geometric agency logo

We’ll dig into your goals, find the gaps and share ideas you can act on straight away.

Gradient geometric agency logo

No buzzwords, no pressure, just clear direction and next steps.

“Their ability to consistently deliver exceptional results, whether on high-level strategic initiatives or specific design projects, is truly remarkable.”

Contact profile info card preview
Google Reviews five-star rating

Unlock Your Next Move

First Name
Last Name
Company Name
Email
Phone Number
Project or Monthly Budget

What are you interested in?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.