Procurement
Australia
The new Procurement Australia website transformed the way customers navigate and engage with their solutions. Launched during a period of leadership change, it provided the agility to pivot to a new business model while improving usability and reducing costs — all without a complete rebuild.
High-Quality Leads in the First Month
Increase in website Engagement
New Membership Submissions in the First Month
Solutions categorised by vertical for faster access
Increase in page views across the website
To further enhance Procurement Australia’s brand storytelling, LBX Agency partnered with Dandy Studios to produce a high-impact explainer animation. We developed the script to simplify complex messaging, collaborated with the studio on visual styling, and project managed the full production process.
The result was an engaging video asset that communicates Procurement Australia’s value proposition clearly and creatively, making it easier for stakeholders to understand their service offering and strengthening brand presence across digital channels.
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