Case Study

Procurement

Australia - Website

A Growth-Driven Design website delivered a flexible, data-led platform ready to adapt to shifting business priorities.
Website Development
Digital Marketing
Our Client
Tailored Solutions
What we did
Brand Strategy, Brand Creation, Brand Style Guide
Team
Ashleigh Allan, Karen Prado,
Rachel DeLuca

How Procurement Australia Built a Future-Ready Website

The new Procurement Australia website transformed the way customers navigate and engage with their solutions. Launched during a period of leadership change, it provided the agility to pivot to a new business model while improving usability and reducing costs — all without a complete rebuild.

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High-Quality Leads in the First Month

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Increase in website Engagement

200+ Solutions
Categorised by vertical for faster access
Significant Cost & Time Savings
During a major business pivot
Continuous Optimisation
Data-led updates keep performance improving post-launch
The Challenge

Uniting a Fragmented Brand for Better Results

Our dedicated team undertook extensive market research and competitive analysis to craft a tailored brand strategy. The result is a modern logo and a responsive website designed for seamless navigation and captivating content.
Our Approach

A Growth-Driven Design Strategy

Lightbox Agency used a Growth-Driven Design (GDD) approach to launch an improved site quickly, then optimise it based on real-time data and business needs:
  1. Full Website Audit – Identified high-performing pages, outdated content, and gaps.
  2. GDD Workshop – Defined buyer personas and mapped their journeys.
  3. Roadmap Creation – Prioritised the pages that would deliver the highest impact.
  4. HubSpot CMS Build – Enabled ongoing optimisation and performance tracking.
  5. Solution Directory – Created over 200 solutions, categorised by vertical, for quick and relevant access.
The Outcome

A Platform That Evolves With the Business

The result is a future-ready website that solves existing usability challenges and gives Procurement Australia the flexibility to grow:
  1. Simplified Navigation – A clearer user journey that helps visitors find solutions faster.
  2. Optimised Structure – Aligned with both old and new business models.
  3. Vertical Content Architecture – Ready for immediate rollout when leadership pivoted strategy.
  4. Agile Design – Built-in flexibility allows continuous updates without costly redevelopment.
  5. Data-Led Optimisation – Post-launch adjustments improve performance and keep the site aligned with business goals.
By blending Growth-Driven Design with a flexible, data-powered platform, we created a website that not only solved immediate usability issues but continues to deliver value long after launch.

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