Case Study: Simon McCusky

Case Study

Simon MC

A polished digital presence that mirrors the charisma and professionalism of one of Australia’s most recognisable hosts.

Social Media Content & Management

LinkedIn Optimisation

How Simon MC Elevated His Professional Brand Online

Simon McCuskey, widely known as Simon MC, is an accomplished master of ceremonies, TV host, and presenter with more than fifteen years of experience captivating audiences across Australia. He partnered with LBX Agency to refine his LinkedIn presence, creating a professional stage that reflects the same energy, poise, and credibility he brings to every live event.

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High-Quality Leads in the First Month

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Increase in website Engagement

The Challenge

Transforming an On-Stage Presence into a Digital Brand

Simon’s reputation as a trusted and dynamic event professional was well established offline, but his digital presence did not fully capture that same authority. Our challenge was to translate his professionalism, warmth, and confidence into a LinkedIn profile that not only told his story but also positioned him as the go-to MC for premium events and corporate audiences.

Our Approach

Crafting a Cohesive and Compelling Professional Profile

To achieve this, LBX Agency developed a social content and optimisation strategy focused on visibility, credibility, and connection.

Professional Visibility Boost - Optimised headline, summary, and experience using strategic keywords and clear highlights of his extensive hosting portfolio to improve discoverability and engagement.

Enhanced Networking - Reframed his skills and achievements to attract the right audience and build genuine professional relationships within his industry network.

Unified Personal Branding - Established a cohesive visual and verbal tone across imagery, banners, and post templates to ensure Simon’s online presence reflected his signature professionalism and charisma.

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The Outcome

A LinkedIn Profile Worthy of Centre Stage

The result was a refined and impactful digital identity that elevated Simon MC’s professional profile, connecting his in-person excellence with an equally strong online presence.

Improved Reach and Engagement with high-quality professional connections and event organisers.

Cohesive Visual Identity reinforcing his trusted reputation across all touchpoints.

Authentic Online Voice that showcases both his experience and personality.

This collaboration highlights LBX Agency’s expertise in personal branding and digital optimisation, demonstrating how a thoughtful online presence can amplify opportunities, visibility, and professional growth.

How Simon MC Elevated His Professional Brand Online

Transforming an On-Stage Presence into a Digital Brand

Crafting a Cohesive and Compelling Professional Profile

A LinkedIn Profile Worthy of Centre Stage

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