Case Study

Story League

A vibrant new website and intuitive CMS turned a lifeless online presence into an engaging storytelling experience.
Website Development
Our Client
Tailored Solutions
What we did
Brand Strategy, Brand Creation, Brand Style Guide
Team
Ashleigh Allan, Karen Prado,
Rachel DeLuca

Bringing the Fun Back to Storytelling

Story League, a renowned storytelling agency in the finance and property industries, needed a website that reflected their creativity and charm. Their previous site was so formal it had even been compared to a funeral home, it was difficult and expensive to update. They wanted a platform that captured their unique personality, showcased their extraordinary content creation skills, and gave them full control to keep it fresh.

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High-Quality Leads in the First Month

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Increase in website Engagement

22

High-Quality Leads in the First Month

300%

Increase in website Engagement

The Challenge

Breathing Personality into Every Pixel

The old Story League website didn’t match their energy, creativity, or passion for storytelling. Beyond its flat and overly corporate appearance, it lacked functionality for quick updates, leaving the team unable to keep pace with their content schedule and audience expectations.

Our Approach

Crafting a Playful, Flexible Digital Presence

LBX Agency worked hand-in-hand with Story League to create a website that feels as dynamic as their storytelling:
  • Creative Direction: Introduced bright colour palettes, playful icons and bold design elements to inject life into every page.
  • CMS Implementation: Built a streamlined content management system that gave Story League full autonomy to edit, update and add new content with ease.
  • UX & Interactivity: Designed intuitive navigation and engaging page layouts to guide visitors through the Story League experience.
The Outcome

A Website as Engaging as the Stories It Tells

The result is a digital presence that feels authentic, lively, and effortless to maintain:
  • True to Brand: The new site reflects Story League’s personality and passion for storytelling.

  • Empowered Team: Easy content management keeps the website fresh and relevant.

  • Stronger Audience Connection: An immersive design draws visitors in, encouraging them to explore and engage with Story League’s services.
LBX Agency’s solution turned Story League’s online presence into a powerful extension of their brand, helping them inspire, connect, and keep their audience coming back for more.

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