Case Study

Titan Electrical

Titan Integrated

Electrical

Through strategic research, design and messaging, Lightbox Agency delivered a LinkedIn profile that helps Titan Electrical’s leadership connect with the right people, build trust and grow their influence.
Branding
Website Development
Digital Marketing
Our Client
Tailored Solutions
What we did
Brand Strategy, Brand Creation, Brand Style Guide
Team
Ashleigh Allan, Karen Prado,
Rachel DeLuca
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How Titan Electrical Used Personal Branding to Stand Out

Aaron from Titan Electrical recognised that personal branding plays a crucial role in building trust, credibility and visibility in today’s business world. He approached Lightbox Agency to optimise his LinkedIn profile, with the goal of resonating with his ideal customers, positioning himself as a market leader and driving meaningful engagement.

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High-Quality Leads in the First Month

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Increase in website Engagement

Professional Profile Optimisation

Clear, approachable profile that communicates expertise and value

Aligned Visual Branding

Bespoke banner and imagery consistent with Titan Electrical’s identity

Audience-Focused Messaging

Content tailored to attract high-value prospects

The Challenge

Creating a Profile That Builds Trust and Visibility

While Titan Electrical had a strong reputation, Aaron’s LinkedIn profile wasn’t maximising its potential to generate connections and opportunities. The challenge was to create a professional yet personable presence that would speak to his target audience, communicate his expertise and help him cut through in a competitive market.

Our Approach

Targeted Research and Profile Overhaul

Lightbox Agency worked with Aaron to create a profile that was both strategic and approachable:
  • Customer Research: Identified ideal customers, their pain points and key decision-making drivers.

  • Profile Overhaul: Updated the headline, summary and experience sections to clearly communicate Aaron’s expertise and value proposition.

  • Visual Branding: Designed a professional banner and refreshed profile imagery aligned with Titan Electrical’s brand.
  • Messaging Alignment: Balanced technical credibility with a personable, authentic tone to build trust.
The Outcome

A Profile That Attracts and Engages

Aaron’s optimised profile now serves as a powerful business development tool:
  • Increased Profile Views: More visibility with target audiences and industries.

  • Higher Engagement: More meaningful interactions with posts and shared content.

  • Improved Market Positioning: Stronger cut-through against competitors, positioning Aaron as a trusted expert.
Through strategic research, design and messaging, Lightbox Agency delivered a LinkedIn profile that helps Titan Electrical’s leadership connect with the right people, build trust and grow their influence.

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