Lightbox Agency

Case Study

Victorian Forest Products Association

A strategic awareness campaign turned a quiet industry into a visible voice during the federal election.

Branding

Website Development

Digital Marketing

How VFPA Put Forest Products in the Spotlight During a Federal Election

The Victorian Forest Products Association (VFPA) engaged LBX Agency to create a campaign that elevated the importance of forest product industries ahead of the federal election. The goal was to ensure the industry’s economic, environmental and community contributions were recognised by voters and to give plantation workers, manufacturers and industry stakeholders a campaign they could rally behind.

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High-Quality Leads in the First Month

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Increase in website Engagement

High-Quality Leads in the First Month

300%

Increase in website Engagement

The Challenge

Elevating an Industry’s Voice in a Critical Moment

Although forest products are essential to the economy and sustainability conversation, the industry often flies under the radar. VFPA needed a cohesive, highly visible campaign that would increase public awareness, build community pride, and influence voter consideration during the federal election.

Our Approach

Connecting People with the Products They Use Every Day

To tackle these challenges, Lightbox Agency devised a comprehensive plan combining branding, website optimisation, and targeted campaigns:

Digital Readiness Audit – Assessed existing websites and branding to identify roadblocks and opportunities.

Unified Brand Strategy – Consolidated services under a cohesive parent brand while maintaining sub-brand individuality.

Compelling Website Copy – Crafted engaging, customer-focused messaging aligned with business objectives.

Conversion-Optimised Web Design – Delivered a streamlined, user-focused website for a seamless experience.

Collaborative Campaign Development – Partnered with Casper Media to launch a highly targeted paid campaign for the Victorian Energy Upgrades (VEU) program.

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The Outcome

A Unified Brand Driving Real Results

Our partnership with Tailored Solutions and Casper Media delivered a streamlined strategy and tangible outcomes that set the business up for long-term growth.

Brand Unification – Consistency across all services improved recognition and simplified messaging.

Targeted Advertising – Google Ads campaigns drove qualified traffic to the new website.

High-Conversion Landing Pages – Campaign-specific pages were optimised for engagement and conversions.

Enhanced User Experience – A clear, intuitive journey increased engagement and lead generation.

Proven Results – 22 high-quality leads generated in the first month, with an average CPL of $59.54 and CPC of $3.61, showcasing strong ROI.

By unifying Tailored Solutions under one cohesive brand and pairing it with targeted campaigns, we built a strong foundation for future marketing success — delivering measurable growth and positioning them to capture even more opportunities ahead.

How VFPA Put Forest Products in the Spotlight During a Federal Election

Elevating an Industry’s Voice in a Critical Moment

Connecting People with the Products They Use Every Day

A Unified Brand Driving Real Results

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