Case Study: VIP Plumbing

Case Study

VIP Plumbing

By aligning digital assets with business goals and executing targeted campaigns, VIP Plumbing enhanced lead quality and secured high-value contracts, proving how strategic digital marketing drives measurable growth and industry leadership.

Branding

Website Development

Digital Marketing

How VIP Plumbing Group Turned Visibility Into High-Value Contracts

VIP Plumbing Group needed a strategy to generate high-quality leads, improve online visibility, and communicate its expertise across key industries. By aligning branding, optimising the website, and running targeted campaigns, we helped them grow turnover, attract the right clients, and secure significant contracts in the aged care and industrial sectors.

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High-Quality Leads in the First Month

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Increase in website Engagement

40%

Increase in Weekly Qualified Leads  Achieved within six months

25%

Lower Cost per Lead  Driving greater efficiency and ROI

Major Contracts Secured  Worth $500K+ annually across target sectors

The Challenge

Standing Out in a Competitive Market

VIP Plumbing Group is a trusted commercial plumbing service provider in Melbourne, specialising in aged care, educational and industrial sectors. While highly regarded for quality and sustainability, they struggled to generate high-quality leads and clearly communicate their value to target industries. They needed a digital strategy that would drive growth, increase turnover and support long-term client relationships.

Our Approach

A Strategy to Drive Growth

Lightbox Agency created an integrated approach designed to boost visibility and attract better-qualified leads:

Discovery and Alignment: Analysed operations, audience and competitors to align the digital strategy with business goals.

Unified Branding and Messaging: Highlighted expertise and tailored solutions for priority industries.

Website Optimisation: Built SEO-driven, user-focused content and dedicated sector landing pages with streamlined navigation and clear calls-to-action.

Targeted Campaigns: Launched industry-specific LinkedIn and Google Ads campaigns to boost engagement and conversions.

Content Marketing: Developed case studies, testimonials and thought leadership posts to showcase expertise and build trust.

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The Outcome

Measurable Results and Long-Term Impact

The campaign and optimisation efforts delivered impressive results:

40% Increase in Weekly Qualified Leads: Achieved within six months.

25% Lower Cost per Lead: Improved efficiency and budget performance.

50% More Website Traffic: Paired with a 20% boost in engagement metrics.

4 New Major Contracts: Worth over $500K annually in aged care and industrial sectors.

By aligning digital assets with business objectives and implementing targeted campaigns, VIP Plumbing Group strengthened its market presence, improved lead quality and secured high-value contracts. This results-driven approach demonstrated how a focused digital strategy can drive measurable growth and reinforce industry leadership.

How VIP Plumbing Group Turned Visibility Into High-Value Contracts

Standing Out in a Competitive Market

A Strategy to Drive Growth

Measurable Results and Long-Term Impact

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