Case Study: Your Member Benefits

Case Study

Your Member

Benefits

The YMB brand launched with impact, achieving higher engagement and recognition.

Branding

How We Brought YMB to Life with a Brand Identity Built on Connection

Procurement Australia tasked LBX Agency with developing a sub-brand for their Your Member Benefits (YMB) program — a platform offering members and non-members access to exclusive, pre-negotiated deals. The challenge was to create an identity that captured YMB’s purpose, stood apart as a distinct entity, and still felt connected to the Procurement Australia master brand.

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High-Quality Leads in the First Month

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Increase in website Engagement

The Challenge

Creating a Sub-Brand that Stands Out but Stays Connected

Procurement Australia’s YMB program needed its own identity — one that could resonate with existing members, attract non-members, and reflect the parent organisation’s ethos of trust and opportunity. The branding needed to be meaningful, instantly recognisable, and flexible across digital platforms.

Our Approach

Strategic Branding with Creative Storytelling

LBX Agency combined strategy and design to develop a distinctive yet connected identity:

Logo Design: Crafted an abstract handshake motif inspired by Procurement Australia’s rainbow element — a visual narrative of connection and collaboration.

Colour Strategy: Applied a palette that balanced harmony with the parent brand and individuality for YMB.

Landing Page: Built a dedicated page to introduce the new program, with intuitive navigation and clear benefit-led messaging.

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The Outcome

A Brand Identity that Unlocks Opportunity

The YMB brand launched with impact, achieving higher engagement and recognition:

Cohesive Sub-Brand: A visual identity that echoes Procurement Australia’s values while standing on its own.

Increased Participation: Higher engagement from members and non-members as awareness of the program grew.

Meaningful Design: The handshake emblem has become synonymous with YMB’s commitment to connection and opportunity.

The YMB project is a showcase of how strategic branding and thoughtful design can elevate a program, driving engagement and creating a lasting impression.

How We Brought YMB to Life with a Brand Identity Built on Connection

Creating a Sub-Brand that Stands Out but Stays Connected

Strategic Branding with Creative Storytelling

A Brand Identity that Unlocks Opportunity

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