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SECTION 1 - PURPOSE STATEMENT
SECTION 2 - BUSINESS & WEBSITE GOALS
SECTION 3 - AUDIENCE SNAPSHOT
SECTION 4 - MARKET CONTEXT & COMPETITORS
SECTION 5 - WEBSITE PRIORITIES & WISHLIST
SECTION 6 - BRAND & CONTENT ALIGNMENT
SECTION 7 - TECHNICAL DETAILS
SUBMIT

Client-Led Website
Questionnaire

This short form helps us gather the essential information to build your website structure, design and content in line with your brand and goals.

Let's start now!
Takes about 10 minutes
SECTION 1 — PURPOSE STATEMENT

Deliverable: Purpose statement for website strategy document

1. Who do you serve? (Industries, customer types, or communities) *

2. What do you help them achieve or solve?

3. How do you do it? (Core services or solutions)

4. Why does it matter to them? (Emotional or practical impact)

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SECTION 2 — BUSINESS & WEBSITE GOALS

Deliverable: Business and website goals summary

1. What are your top three business goals for the next 12 months? *

2. What do you want your website to help you achieve? (e.g. generate leads, build credibility, showcase work, simplify enquiries)

3. What actions do you want visitors to take? (e.g. call, submit form, book a meeting, view services)

4. What does success look like for this project?

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SECTION 3 — AUDIENCE SNAPSHOT

Deliverable: Basic understanding of audience for content tone and design direction

1. Who typically buys from or engages with you? *

2. Do you want to continue servicing this type of client as your primary market?

3. If no, what type of clients do you want to serve? Who is your new ideal client?

4. What problems are they trying to solve when they come to you?

5. What do they value most about your service or product?

6. What hesitations might they have before working with you?

7. How would you describe the tone that connects best with them? (e.g. friendly, corporate, straightforward, inspiring, approachable)

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SECTION 4 — MARKET CONTEXT & COMPETITORS

Deliverable: Light positioning context for messaging and sitemap planning

1. Who are your main competitors or peers? *

2. What are they doing well that you admire?

3. Where do you think your business stands out?

4. What are your current challenges or opportunities in your market?

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SECTION 5 — WEBSITE PRIORITIES & WISHLIST

Deliverable: Sitemap and functionality outline

1. List your must-have pages (e.g. Home, About, Services, Projects, Contact) *

2. Any nice-to-have pages or features? (e.g. Blog, Resource Hub, Downloadables, Newsletter Signup)

3. What are your top three priorities for this website? (e.g. modern design, lead generation, improved UX)

4. List two or three websites you like — and why.

5. Is there anything you want to avoid? (Colours, layouts, design style, tone)

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SECTION 6 — BRAND & CONTENT ALIGNMENT

Deliverable: Verbal and visual direction summary for the design team

1. How would you describe your brand personality in three words? *

2. Do you have brand guidelines, logo files, or imagery to provide?

3. Do you have existing content you want re-used or re-written?

4. What tone should your website copy take? (e.g. conversational, professional, informative, inspirational)

5. What message or tagline best sums up your brand?

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SECTION 7 — TECHNICAL DETAILS

Deliverable: Technical setup notes for developers

1. What is your current website URL (if any)? *

2. Who manages your domain and hosting?

3. Do you have access to your domain and hosting logins?

4. Do you have a preferred CMS (WordPress, Webflow, HubSpot)?

5. Will you need integrations (e.g. CRM, booking system, email marketing)?

6. Who will maintain the website after launch (your team or LBX)?

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Your custom strategy profile is ready

Where should we send your recommendation?

< BackSubmit →

THANK YOU

Your new website
is officially underway

We’ve received your questionnaire and our team is already reviewing your answers. This is where we begin shaping the strategy behind your new website. We take everything you’ve shared and use it to build a clear direction for your structure, messaging and design.

Over the next few days, we’ll work through your responses in detail and prepare a strategy outline that reflects your goals, your customers and the experience you want your brand to deliver.

Once that’s ready, we’ll book a review session with you. This session ensures we’re completely aligned before design begins. It’s your chance to see the thinking behind the strategy, ask questions and confirm we’re capturing your vision accurately.

Your project is now in motion, and we’re excited to create something meaningful with you.

If you need anything in the meantime, just reach out.

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