A practical template that helps you map:
What you sell and who it is for
How your product fits among alternatives
Why the product exists
Evidence and support that strengthen confidence
The different decision makers and their motivations
How all content connects into one system
You finish with a complete view of your product ecosystem, ready to turn into a website structure, content plan or full AEO implementation.
This worksheet is built for people who shape websites and messaging:
who need a structured planning tool
who need clarity before writing
who want stronger discovery processes
who need to understand the information hierarchy
If you influence the structure or story of a website, this will make your work easier and more strategic.
AEO is not about tricks or optimisation. It is about clarity. AI systems prefer brands with well structured, well defined product ecosystems. This worksheet is your starting point.
Use it once, and your entire approach to web planning changes.
LBX helps B2B organisations build clear brands, structured websites and AI ready digital systems.
We created this worksheet to bring that same strategic discipline into your own planning, whether you are building for your organisation or your clients.
A practical worksheet that helps you map what you offer, who it is for, and how it should be understood by AI driven search and discovery tools.
Business owners, marketers, founders, and teams who want clearer messaging, better leads, and stronger visibility in AI powered search.
It reveals gaps in how your products and services are explained, connected, and supported on your website.
SEO focuses on keywords. This focuses on meaning, structure, and relationships AI systems actually understand.
No. It is written in plain language and includes a fully completed example to guide you.
Around 45 to 90 minutes. Many people finish it in one focused session.
A clear product and service map, content gaps identified, and a framework to guide your website and marketing decisions.
No. It also supports sales conversations, proposals, content planning, and internal alignment.
No. It is a strategic clarity exercise, not a technical SEO task.
No, but it makes any website or marketing work faster, clearer, and more effective.
That usually means you have uncovered an important clarity gap worth addressing.
Yes. It is free and designed to help you assess readiness for AI driven discovery.
.svg)
.png)
